Arora who wanted to be a doctor and then an economist, ended up as an 'instinctive' marketer, having handled brands across media, food, real estate and other genres. afaqs! profiles the CMO of restaurant search and review site, Zomato.

The number of Internet users in rural areas will touch 210 million by 2018.

The women's ethnic-wear brand launches a campaign where individual style mingles with clothing panache.

India's bestselling author is all set to embark on a fitness challenge, 'Reeboot 100' with Reebok.

Online video advertising sets a scorching pace as brands take to it with enthusiasm.

Honda has roped in author Chetan Bhagat for a branded content campaign for its compact sedan, Amaze.

The brand's ad campaign that hit TV screens on December 5, stays on air despite the ban on its service. A look at the pros and cons of a media plan that stays put even in the absence of the product being advertised.

Why do marketers give e-commerce platforms exclusive rights to sell their products?

Yesterday was World AIDS Day. On the occasion, Durex, condom brand from Reckitt Benckiser, launched a campaign that urges people to talk freely about sex. The campaign features brand ambassador Ranveer Singh, last seen gyrating, oops, we mean, doing the Rex on YouTube.

The company has kept February 2015 as a target for the soft launch and will roll out the platform to the public in March 2015.