The online marketplace, in its second TVC with actor Aamir Khan, gives an insight into how the platform has changed the lives of sellers registered with it.

E-commerce players are on a media spending spree in metros and non-metros. What's behind the surge?

The agency won the media duties of BPCL following a multi-agency pitch.

The 'Save the Internet' campaign has caught social media by storm and people are putting up a fight in favour of maintaining net neutrality. afaqs! spoke to several industry players to understand what their views on the subject are.

With over 16 years of experience in the digital media industry, Mahesh Naryanan, global COO, Saavn, fondly remembers how an unplanned step at the beginning of his career has taken him so far.

In its latest campaign titled Hashtag Banking, Kotak Mahindra Bank promotes 23 features that consumers can leverage via Twitter. We spoke to Karthi Marshan, the brand's marketing head, about the effort.

Some people find Big Data to be a boon to their expansion strategy while others are trashing it. Who is right?

As news about YouTube banning content creators from working directly with brands does the rounds, we find out what exactly this means. Is YouTube being a bully?

Recall that the India-Pakistan game, aired on February 15, was watched by 288 million viewers in India, as per TAM's previous report.

In the latest edition of Star Sports' 'Mauka' films, the channel is asking whether West Indies can do what Pakistan, South Africa and UAE could not.