"I am applying a lot of skills that I learnt in advertising and marketing here": Arvind Sharma, Indiasarihouse.com
Sharma left Leo Burnett in 2013 after spending three decades at the agency. His next move as an e-tailer took the industry by surprise. We caught up with him to find out how his tryst with e-tailing is going so far.
Points of View: Has the logo design brief changed?
Google's new logo is a reminder of how much the mobile screen rules our life. What is the extent to which a logo design is influenced by the variety of screens on which it appears? Or has the fundamental principle of logo design remained the same?