Sohini Sen

Sohini Sen

Stories by 'Sohini Sen'

Digital

"I am applying a lot of skills that I learnt in advertising and marketing here": Arvind Sharma, Indiasarihouse.com

Sharma left Leo Burnett in 2013 after spending three decades at the agency. His next move as an e-tailer took the industry by surprise. We caught up with him to find out how his tryst with e-tailing is going so far.
Interviews

"I believe in ratings more than reviews; reviews can be a lot of noise": Yogendra Vasupal, Stayzilla

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Digital

Viral Now: Serena Williams' incredible prediction of herself

Gatorade's new spot is a blast from the past, featuring a young, confident Williams.
Interviews

"We have not done enough to grow the PC category in India": Bhaskar Choudhuri, Lenovo India.

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Media

Emvies 2015: Mindshare reclaims top spot, wins Media Agency of the year

Madison Media took second place, followed by Maxus and Lodestar.
Points of View

Points of View: Has the logo design brief changed?

Google's new logo is a reminder of how much the mobile screen rules our life. What is the extent to which a logo design is influenced by the variety of screens on which it appears? Or has the fundamental principle of logo design remained the same?
OOH

JP Infra: Mira Road shows Mumbai 'how to live'

The OOH campaign for JP Infra's new project in Mira Road subtly challenges perceptions about the North of the city.
Digital

BookMyShow is hiring in style

The online ticket booking site has launched a creative microsite asking people to apply for jobs.
Digital

Bharat Matrimony has a funny take on marriage matters

The new, mobile-only campaign from the matrimony site promotes its app, so that users can choose their partners themselves.
Digital

Asian Paints: Memories Etched in Wood

With a new digital campaign around Onam, Asian Paints WoodTech Emporio is trying to raise awareness about the wood finish category.