And this is reflected in the brand's latest ad film.

Harsha Vardhan Agarwal, director, Emami on the star-studded affair that advertising for brand Navratna has been for years.

A look at the campaign that promotes Pepsi's new cans and bottles that have words like #SWAG, #MUAH, #JOLLU and #DHAMMU printed on them.

A look at #DayWithPixel, new ad featuring author Twinkle Khanna.

'Pran jaaye par Pulse na jaaye', is the tagline.

Created by Publicis Singapore, the three-and-a-half-minute-long ad has become quite popular on social media.

...says Kari Krishnamurthy, VP, brand and PR strategy, Truecaller, during an interview about Truecaller 8, the latest version of the app.

We spoke to Rohan Verma, executive director and chief technology officer, MapmyIndia, about the brand's recent TV outing and more.

A look at an instagram-heavy marketing effort by Tata Motors and Jack In The Box.

A look at our pick of the lot.