Aishwarya Ramesh

Aishwarya Ramesh

Aishwarya is a reporter who covers the advertising and marketing beat. She also closely follows social media and writes the occasional story about the Indian media sector. On her days off, she can be found reading, painting or watching movies.

Stories by 'Aishwarya Ramesh'

People Spotting

Chris Riedy appointed as Twitter's new head of advertising sales

He takes over the role from Robin Wheeler - who was among the people laid off from Musk's 'new' Twitter.
Marketing

Rasna’s ‘lovable journey’ into the 21st century

Rasna's founder Areez Khambatta recently passed away. A look at the brand's relevance and journey to this day and age.
Social Media

SEBI's latest work in progress: new guidelines for financial influencers

The announcement was made on the sidelines of a Kroll-CII conference on ‘Corporate Frauds: Governance and Risk Management’ held in Mumbai.
Marketing

Ambi Parameswaran takes on personal brand building with latest book

The book is a deep dive into the how-tos of personal brand building, told from the POV of friends attending a college reunion.
Social Media

Elon Musk highlights plan for payments, monetisation on Twitter

Musk, who is a self-proclaimed free speech absolutist has plans to monetise creator content on Twitter, among other things.
Advertising

Brands’ head honchos star in their own product ads

It’s an exercise in personal brand building, while simultaneously endorsing their company’s products.
People Spotting

Tista Sen to move out of Wunderman Thompson

Sen has worked at Wunderman Thompson for over 20 years. Her next move is not known as of now.
Marketing

What’s the fate of COVID-era products?

Do people still care enough to sanitise different surfaces, or boost their immunity?
Marketing

Desi dating apps take on international rivals, matrimonial sites

Though the end goal is the same – to find a partner, maybe get married, Indian and international dating apps are positioned distinctly. We try to decode why.
Advertising

Mondelēz and Ogilvy's new campaign brings hawkers' products online

The campaign enables people to shop for products, such as ‘diyas’, flowers etc., from a microsite.