Is it alright for brands to leverage a natural calamity to sell products, if charity is a byproduct?

The computer screen acts like a magic mirror, a sweat-less world of shopping where base things like haggling for price, extracting a bargain and fear of online payment/exchange are magically removed.

In advertising, the passing on of secrets is the centre piece of diplomacy.

A successful brand building strategy involves innovative applications which can differentiate even the most mundane of products, ensuring that consumers are willing to pay a premium for it

Small-town India is at the centre of all the action

The author pens down his thoughts on how news has changed over time, and how it deals with age old issues

Winning is a very powerful universal emotion, and even more so for Indians because this commodity is in desperate short supply in our lives. Bargaining in the marketplace is one small tournament we feel we have a fair chance of winning