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Gaurav Srivastav
Stories by 'Gaurav Srivastav'
By
Gaurav Srivastav
Guest Article
Guest Article: Gaurav Srivastav: A Dummy's Guide to In-Film Promotion
Gaurav Srivastav, founder, In Film Placement Evaluation Matrix, has written a piece for afaqs! for a better and easier understanding of what goes behind in-film placement deals.
By
Gaurav Srivastav
Guest Article
Guest Article: Gaurav Srivastav: Did you see the red Volvo in '3 Idiots'?
Movies are the biggest religion in India after cricket and cut homogeneously across the consuming class. How is this relevant for the brand manager?
By
Gaurav Srivastav
Guest Article
<font color="#ff0000">Guest Article: </font> Gaurav Srivastav: Co-marketing tie-ups – A nascent approach
Co-marketing tie-ups can help brands reach a substantial incremental audience, without having to spend hard cash