It's action time for BBH. The agency is pretty confident about its creation for Google Chrome, World Gold Council, Movies Now, Vat 69 and Vaseline.

The channel is expected to be launched shortly, especially in the light of the upcoming IPL season.

Several agencies today are appointing two, sometimes three, NCDs, not all of whom have national roles. Has the title lost its meaning? afaqs! finds out.

By openly taking potshots at the exorbitantly-priced Apple iPhone, Indian handset brands Micromax and Karbonn Mobiles play the affordability card in their print and TV communication, respectively. afaqs! explores both intent and effect of these tongue-in-cheek creatives.