As soon as the tweets about the event crossed the 15 mark, the cover image of Fiama's Facebook page was automatically updated with the latest look.

The brand has used Magic Hat as a core concept for the campaign to establish the magical essence of the product offerings. The two billboards measuring 52 X20 feet and 50X20 feet highlight the product proposition in a very simple manner.

The 3D Oxylife pack is separately attached to the billboard and continuously releases bubbles with the help of a special mechanism, emphasizing the benefits of oxygen for skin health.

The new initiative builds intelligence about users who have visited an advertiser's website and shows them the relevant products in the re-targeted dynamic banner ads.

The campaign has been executed in more than 20 towns in Andhra Pradesh, spread over 50 outdoor sites such as hoardings, posters, mall branding and many more.

The new venture will primarily develop applications for brands and bring alive the brand experience in the mobile space.

The content generation firm will provide brands entertaining ways for on-screen consumer engagement on smartphones, tablets, social networks and other digital media.

The billboard showcases images of Ranbir Kapoor in various moods that blink one by one. It highlights the unlimited local calls offer.

The backlit 3D icons of the Blue Android Bot, Google Play, YouTube and Google+ are mounted on the bus queue shelter roof at 10 locations across Delhi.

The channel has taken the OOH route to connect with its viewers and has highlighted the current topics in a light-hearted manner through the lens of Bade-Chhote and Bakwaas Bandh Kar.