Brands respond to the social environment. And the Aam Aadmi Party aka AAP has changed that significantly by giving the Indian society a new environment of honesty, transparency and answerability. Will this urge brands to own a higher purpose? afaqs! finds out.

The bank extends its positioning, Badhti ka naam zindagi, in its latest campaign, which shows how an individual's progress in life is interlinked with the growth of others.