Ashwini Gangal and Satrajit Sen

Stories by 'Ashwini Gangal and Satrajit Sen'

Points of View

Points of View: Is The Creative Brief Dead?

...or has it merely evolved to a point beyond recognition?

"BJP's creative brief was very structured": Prasoon Joshi and Piyush Pandey

Soon after Narendra Modi's victory, we spoke to McCann's Prasoon Joshi and Ogilvy's Piyush Pandey about their experience working on BJP's ad campaigns.

Malala Ad Haunts Ogilvy

A series of ads created by Ogilvy for mattress brand Kurl-On, draws serious criticism from global netizens and the international media. One of the ads dramatises the shooting of Malala Yousafzai. Her cartoon image is shown getting shot and then bouncing back to life after a good night's rest on her Kurl-On mattress.
Points of View

POV: Has brand IIT weakened?

Given that hundreds of students have secured yet rejected IIT seats, this year, because they don't trust the newer IITs, we asked education experts and IIT alumni, who currently occupy top media/marketing positions whether brand IIT has weakened.
Points of View

POV: Case of the Digital Oops!

Ford Motor Company was forced to apologise for a series of offensive ads - three of them - that were leaked online. How does one deal with a digital fire?