Dheeraj Sinha

Stories by 'Dheeraj Sinha'

Guest Article

What does its biggest effectiveness award say about the desires of the advertising industry?

On the culture the advertising fraternity is trying to build through its awards.
Guest Article

Guest Article: Cannes 2013: Creativity, collaborations and respect

While creativity is no more a combination of some smart lines with fancy visuals or a 30-second film, collaborations and changing approaches have also added a new dimension to the business of communication.