Aditi Srivastava

Aditi Srivastava

Stories by 'Aditi Srivastava'

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Viral Now: #BusterTheBoxer steals the show in John Lewis' Christmas TV spot

The TVC, created by Adam&Eve/DDB, has already clocked more than six million views, since it went live on the brand's YouTube channel on November 9, 2016.
Digital

Sulekha.com rides the rap route in its first long format digital film

The brand talks about its 'Zero Spam Assurance' concept through Unique Virtual Number technology in its new spot.
Digital

Why are Tapsee Pannu, Priya Bapat, Neeti Mohan, Sunny Leone staring at themselves in the mirror?

Aur Dikhao, a digital media channel, has released 12 videos featuring 15 celebrities, as part of its public service campaign #DetectToDefeat in order to promote breast cancer awareness.
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Seen Mallika 'Gifty' Dua and Atul 'The Unfunny Boss' Khatri in DNA's latest campaign?

The duo, in its own inimitable style, takes us through slice-of-life situations which tell us why reading the all new DNA is a good idea.
Digital

"65% per cent YouTube watch time comes from mobile": Simon Kahn, chief marketing officer, Asia-Pacific, Google

The announcement was made at Google for India 2016, an event held at Hyatt Regency, New Delhi on September 27, 2016, on the occasion of Google's 18th birthday.
Digital

"India will have 400 million local language users by 2020": Rajan Anandan, VP, India and South-East Asia, Google

The announcement was made at Google for India 2016, an event held at Hyatt Regency, New Delhi on September 27, 2016, on the occasion of Google's 18th birthday.
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When Amitabh Bachchan turned 'Rapper Thakur' for Tata Sky's #FamilyJingalala

Sporting a Bohemian look, the actor dons seven puppet-inspired avatars, as he raps 'Yo Se, Yo Se' about TV viewing habits of the Thakur clan.
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When Ola put cameras in its cabs...

This was part of a recently held campaign in which musician Ankur Tewari drove regular Ola Prime SUV commuters to their destination.
Digital

When Kit Kat helped Twitterati enjoy a memorable #MyBreak...

The idea was to offer Kit Kat fans a new way of enjoying Twitter-based content by changing all norms of content consumption.
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Only Vimal returns to TV after 8 years

Does the campaign cut it?