Ayan Banik

Stories by 'Ayan Banik'

Guest Article

Brick and mortar outlets are here for the long haul...

...despite the growth of e-commerce.
Guest Article

Why we can't expect creative excellence in digital

... just yet!
Guest Article

What I hate the most about being an ad-man

Lies and manipulation, that's what. But that's old news. Why is the author grumbling now?
Guest Article

They split the atom, we had Hiroshima; they split agencies, and...

... it led to a different kind of bloodbath...
Guest Article

The consumer is a goldfish...

... But don't blame your mediocre ads on their short attention span...
Guest Article

Why are planners undervalued in advertising?

A planner makes a candid self-analysis of his breed of professionals.