Close friend and marketer Karan Kumar pens down a heartfelt memoir for Rudratej Singh who passed away yesterday.

The ongoing pandemic will force fundamental changes in human behaviour. How will these changes affect businesses and marketers?

A seasoned marketer presents his arguments.

Can consumers of digital natives outsource their responsibility towards digital literacy and data vigilance?

Is the marketer's confused enthusiasm the bane that plagues most 'buzz campaigns'?

Does the comedian represent the newest and most compelling skill set a brand needs to help chart is success journey?

Has 'bot wrath' and artificial Intelligence cast a permanent shadow on all social media campaigns, starting with Twitter?

Fabindia's Karan Kumar on re-writing the brand-agency relationship code.