Shekhar Badve

Stories by 'Shekhar Badve'


How a classic brand can stay relevant to Gen Z

Getting the attention of these 20-somethings is hard enough. But how do old, heritage brands still manage to appeal to the young?
Guest Article

It's time for brands to stop talking and start doing

A guest article by Shekhar Badve, founder-director of branding and design agency Lokus Design, argues why brands ought to stop paying lip service to the whole 'purpose' narrative.
Guest Article

How brand design can reduce entropy

And what does it have to do with cause marketing?