Abid Hussain Barlaskar

GSK advertises 'nose wash' product under Otrivin brand; hopes to supplement hand washing habit

“Excessive phone use contradicts brand purpose”: vivo’s Nipun Marya on ‘Switch Off’ campaign

‘Jeera soda’ Jeeru’s quest for ‘aspiration’ in a 'cola' market

realme’s new superhero cat mascot ‘realmeow’ is aimed at enticing Gen Z

Dabur vs Marico: How two disparate desi FMCG giants ended up fighting

ITC’s new ad for Savlon ‘Spray&Wipe’ cleaner dumbs down the disinfection routine

‘Coding for kids’: How this edtech sub-segment became a pandemic era star

‘5G-enabled smartphone’: Marketing lure or future-proofing?

Pandemic era surge in biryani recipe searches brings good news for ingredient brands

“We’ve been surprised by the demand from passengers”: Willy Boulter, IndiGo