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Abid Hussain Barlaskar

GSK advertises 'nose wash' product under Otrivin brand; hopes to supplement hand washing habit Marketing
GSK advertises 'nose wash' product under Otrivin brand; hopes to supplement hand washing habit
By Abid Hussain Barlaskar
Dec 23, 2020 05:30 IST 3 Min read
“Excessive phone use contradicts brand purpose”: vivo’s Nipun Marya on ‘Switch Off’ campaign Advertising
“Excessive phone use contradicts brand purpose”: vivo’s Nipun Marya on ‘Switch Off’ campaign
By Abid Hussain Barlaskar
Dec 18, 2020 05:30 IST 4 Min read
‘Jeera soda’ Jeeru’s quest for ‘aspiration’ in a 'cola' market Marketing
‘Jeera soda’ Jeeru’s quest for ‘aspiration’ in a 'cola' market
By Abid Hussain Barlaskar
Dec 17, 2020 05:30 IST 4 Min read
realme’s new superhero cat mascot ‘realmeow’ is aimed at enticing Gen Z Advertising
realme’s new superhero cat mascot ‘realmeow’ is aimed at enticing Gen Z
By Abid Hussain Barlaskar
Dec 16, 2020 05:30 IST 4 Min read
Dabur vs Marico: How two disparate desi FMCG giants ended up fighting Marketing
Dabur vs Marico: How two disparate desi FMCG giants ended up fighting
By Abid Hussain Barlaskar
Dec 14, 2020 05:20 IST 10 Min read
ITC’s new ad for Savlon ‘Spray&Wipe’ cleaner dumbs down the disinfection routine Advertising
ITC’s new ad for Savlon ‘Spray&Wipe’ cleaner dumbs down the disinfection routine
By Abid Hussain Barlaskar
Dec 09, 2020 05:20 IST 4 Min read
‘Coding for kids’: How this edtech sub-segment became a pandemic era star Marketing
‘Coding for kids’: How this edtech sub-segment became a pandemic era star
By Abid Hussain Barlaskar
Dec 07, 2020 05:30 IST 9 Min read
‘5G-enabled smartphone’: Marketing lure or future-proofing? Marketing
‘5G-enabled smartphone’: Marketing lure or future-proofing?
By Abid Hussain Barlaskar
Dec 03, 2020 05:30 IST 5 Min read
Pandemic era surge in biryani recipe searches brings good news for ingredient brands Marketing
Pandemic era surge in biryani recipe searches brings good news for ingredient brands
By Abid Hussain Barlaskar
Nov 30, 2020 05:30 IST 4 Min read
“We’ve been surprised by the demand from passengers”: Willy Boulter, IndiGo Road To Recovery
“We’ve been surprised by the demand from passengers”: Willy Boulter, IndiGo
By Abid Hussain Barlaskar
Nov 25, 2020 05:30 IST 5 Min read
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