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Ayyappan Raj

pitch meme/Mad Men Guest Article
Why is pitch still a glitch in the advertising matrix
By Ayyappan Raj
May 05, 2025 05:00 IST 6 Min read
Where did the advertising industry go wrong? Guest Article
Where did the advertising industry go wrong?
By Ayyappan Raj
Dec 05, 2022 05:10 IST 7 Min read
The secret to making great ad films… Guest Article
The secret to making great ad films…
By Ayyappan Raj
Nov 29, 2021 04:50 IST 9 Min read
How many brand ambassadors does it take… Guest Article
"For long, agencies used to see the concept of celebrities in ads as some sort of impurity"
By Ayyappan Raj
Apr 12, 2021 04:30 IST 3 Min read
Self-care and other secrets of adult life... a personal account Guest Article
Self-care and other secrets of adult life... a personal account
By Ayyappan Raj
Nov 30, 2020 05:00 IST 8 Min read

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