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Kausar Madhyia

Kausar Madhyia is a principal correspondent at afaqs!, where she covers media news and brand campaigns. She enjoys researching how the industry is changing and telling stories that help make sense of it all. Outside of the newsroom, she enjoys spending her mornings reading, going on quiet picnics, filling up pages in her art journal, and chasing little pockets of beauty while travelling around India.

Britannia Good Day's 'Flavours of Equality' Pride Month ad alongside Parle's acceptance, showcasing India's leading biscuit brands uniting for LGBTQ+ inclusivity and brand allyship.Advertising
Parle accepts Britannia's Pride Month invite to co-create 'Flavours of Equality' pack
By Kausar Madhyia
Jun 25, 2025 16:49 IST 2 Min read
Shubha Pai, Head of Brand Solutions at Google, presenting insights on YouTube's Connected TV (CTV) dominance and the future of commerce at the afaqs! Marketers' Excellence Conference 2025 in India.Marketing
YouTube makes the future shoppable: Shubha Pai on CTV commerce
By Kausar Madhyia
Jun 25, 2025 05:20 IST 4 Min read
The full-page Times of India advertisement by Britannia Good Day, initiating the 'Flavours of Equality' Pride Month campaign and inviting rival Parle Monaco to collaborate on a special biscuit pack.Advertising
Britannia Good Day invites Parle Monaco to co-create a Pride pack via TOI ad
By Kausar Madhyia
Jun 23, 2025 15:31 IST 2 Min read
MixCollage-20-Jun-2025-04-16-PM-151Industry News
India’s $2 bn fan market heats up with smart tech and premium appeal
By Kausar Madhyia
Jun 23, 2025 05:30 IST 6 Min read
MixCollage-19-Jun-2025-06-25-PM-8422Advertising
Jeep launches 360-degree ad blitz for 'Jurassic World Rebirth'
By Kausar Madhyia
Jun 20, 2025 05:00 IST 3 Min read
The BMW ‘Heart of Joy’ OctowaltzAdvertising
BMW’s Octowaltz reimagines luxury car ads beyond the fast lane
By Kausar Madhyia
Jun 18, 2025 05:00 IST 2 Min read
PETA’s dog milk OOHAdvertising
PETA’s at it again: dog milk OOH courts controversy but turns heads too
By Kausar Madhyia
Jun 17, 2025 05:10 IST 3 Min read
The Chinese video-sharing app, TikTokAdvertising
TikTok teams up with Scope3 to help brands measure and cut ad emissions
By Kausar Madhyia
Jun 12, 2025 05:00 IST 3 Min read
McDonald's mosaic ad in RomeAdvertising
McDonald's serves up history with its new ancient mosaic ad in Rome
By Kausar Madhyia
Jun 11, 2025 05:10 IST 3 Min read
Rajah Chaudhry (left), Gary Payton (centre), Vineet Sharma (right)Marketing
Budweiser's slam dunk with NBA: Vineet Sharma breaks down the beer giant’s India strategy
By Kausar Madhyia
Jun 10, 2025 05:30 IST 5 Min read
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