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Shreyas Kulkarni

Shreyas Kulkarni is an assistant editor at afaqs!, where he leads coverage of the advertising, marketing, and media industries. He is fascinated by how brands connect with consumers in an evolving media landscape.

The Mad Ad Years: An advertising fiction that chronicles the last 40 years of Indian adland, written over WhatsAppAdvertising
The Mad Ad Years: An advertising fiction that chronicles the last 40 years of Indian adland, written over WhatsApp
By Shreyas Kulkarni
Dec 21, 2020 04:50 IST 3 Min read
Domino's owner Jubilant FoodWorks enters biryani biz with ‘Ekdum!’Marketing
Domino's owner Jubilant FoodWorks enters biryani biz with ‘Ekdum!’
By Shreyas Kulkarni
Dec 18, 2020 05:10 IST 5 Min read
Is Akshay Kumar the emerging khiladi of the hygiene and immunity world?Advertising
Is Akshay Kumar the emerging khiladi of the hygiene and immunity world?
By Shreyas Kulkarni
Dec 15, 2020 05:30 IST 5 Min read
Have we normalised reckless advertising? Advertising
Have we normalised reckless advertising?
By Shreyas Kulkarni
Dec 14, 2020 04:50 IST 4 Min read
What's the best way for brands to handle disgruntled consumers venting on social media?POV
What's the best way for brands to handle disgruntled consumers venting on social media?
By Shreyas Kulkarni
Dec 11, 2020 05:30 IST 5 Min read
Milk delivery app Country Delight lets you test the purity of milk, a precedent post ‘Honeygate’?Marketing
Milk delivery app Country Delight lets you test the purity of milk, a precedent post ‘Honeygate’?
By Shreyas Kulkarni
Dec 10, 2020 05:10 IST 6 Min read
“A lot of people don’t understand (that) interiors can be done by e-commerce or branded players like us”: HomeLane’s Rajeev GNMarketing
“A lot of people don’t understand (that) interiors can be done by e-commerce or branded players like us”: HomeLane’s Rajeev GN
By Shreyas Kulkarni
Dec 08, 2020 05:30 IST 5 Min read
Horlicks Protein Plus gets Akshay Kumar to tell us how much protein we need every dayAdvertising
Horlicks Protein Plus gets Akshay Kumar to tell us how much protein we need every day
By Shreyas Kulkarni
Dec 07, 2020 05:00 IST 4 Min read
Happydent shines a light on an issue that matters… Advertising
Happydent shines a light on an issue that matters…
By Shreyas Kulkarni
Dec 04, 2020 05:20 IST 3 Min read
“Our view is that people donate money, but they do it a bit differently”: Ketto’s Varun Sheth Interviews
“Our view is that people donate money, but they do it a bit differently”: Ketto’s Varun Sheth
By Shreyas Kulkarni
Dec 03, 2020 05:20 IST 5 Min read
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