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Shreyas Kulkarni

Shreyas Kulkarni is an assistant editor at afaqs!, where he leads coverage of the advertising, marketing, and media industries. He is fascinated by how brands connect with consumers in an evolving media landscape.

Amazon lures small sellers in a new ad campaignAdvertising
Amazon lures small sellers in a new ad campaign
By Shreyas Kulkarni
Aug 12, 2020 05:20 IST 4 Min read
Maggi takes the 'desi ingredients' route in a new adAdvertising
Maggi takes the 'desi ingredients' route in a new ad
By Shreyas Kulkarni
Aug 10, 2020 05:20 IST 4 Min read
Dettol takes on surface disinfectants and sanitiser sprays while it reaffirms its 'protection' identity in new adAdvertising
Dettol takes on surface disinfectants and sanitiser sprays while it reaffirms its 'protection' identity in new ad
By Shreyas Kulkarni
Aug 10, 2020 05:10 IST 4 Min read
Xiaomi's ad for its new Mi trimmer features three of its employees and an Old Spicesque voice-overAdvertising
Xiaomi's ad for its new Mi trimmer features three of its employees and an Old Spicesque voice-over
By Shreyas Kulkarni
Aug 07, 2020 05:20 IST 4 Min read
CenturyPly promises to kill 99.99% viruses, but clarifies that it’s "not in a position to claim protection against COVID"Marketing
CenturyPly promises to kill 99.99% viruses, but clarifies that it’s "not in a position to claim protection against COVID"
By Shreyas Kulkarni
Aug 05, 2020 05:30 IST 4 Min read
Colgate's new ad is from a mask-free futureAdvertising
Colgate's new ad is from a mask-free future
By Shreyas Kulkarni
Aug 05, 2020 05:20 IST 3 Min read
New Facebook ads explore the role of social media during a pandemicAdvertising
New Facebook ads explore the role of social media during a pandemic
By Shreyas Kulkarni
Aug 04, 2020 05:30 IST 4 Min read
Hero Lectro positions its e-cycles as an alternative to public transportAdvertising
Hero Lectro positions its e-cycles as an alternative to public transport
By Shreyas Kulkarni
Aug 01, 2020 04:44 IST 3 Min read
Of all the products, canvas has seen the biggest demand surge: Sonali Shah, Faber-CastellProfile
Of all the products, canvas has seen the biggest demand surge: Sonali Shah, Faber-Castell
By Shreyas Kulkarni
Jul 31, 2020 05:20 IST 4 Min read
When Dettol soap becomes India's No. 1Marketing
When Dettol soap becomes India's No. 1
By Shreyas Kulkarni
Jul 30, 2020 05:20 IST 4 Min read
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