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Venkata Susmita Biswas

Susmita is the executive editor of afaqs! She writes about video streaming, e-commerce, social media platforms and everything in between. She also analyses the marketing and business strategies of brands.

Challenger_Brands_AI_Panel Marketing
Will AI change how marketers communicate with consumers?
By Venkata Susmita Biswas
Oct 22, 2024 04:50 IST 4 Min read
Wieden+Kennedy to exit India by end of 2024 Advertising
Lessons from Wieden+Kennedy’s India Exit
By Venkata Susmita Biswas
Oct 14, 2024 05:20 IST 5 Min read
Drew Hicks Agu Stanley and Ricky Pond Influencer Marketing
Foreign, yet desi: The India influence on creators
By Venkata Susmita Biswas
Oct 09, 2024 05:20 IST 5 Min read
Rohit Bhasin CMO Dialogues Marketing
60% of our marketing budget goes to digital: CMO Kotak Mahindra Bank
By Venkata Susmita Biswas
Sep 20, 2024 05:20 IST 4 Min read
AI has invaded newsrooms; what’s next? Media
AI has invaded newsrooms; what’s next?
By Venkata Susmita Biswas
Sep 17, 2024 05:30 IST 5 Min read
Common metrics for online viewership still a distant dream: Sunil Kataria of ISA Media
Common metrics for online viewership still a distant dream: Sunil Kataria of ISA
By Venkata Susmita Biswas
Sep 16, 2024 05:10 IST 4 Min read
India largely watches movies on TV, which makes it a consistent part of media plans to build frequency: Ajay Dang Marketing
India largely watches movies on TV, which makes it a consistent part of media plans to build frequency: Ajay Dang
By Venkata Susmita Biswas
Sep 04, 2024 05:20 IST 3 Min read
“Influencer marketing is one of the most low-cost digital marketing avenues we use” Marketing
“Influencer marketing is one of the most low-cost digital marketing avenues we use”
By Venkata Susmita Biswas
Aug 20, 2024 05:20 IST 3 Min read
Enough with topical marketing Advertising
Enough with topical marketing
By Venkata Susmita Biswas
Aug 16, 2024 10:18 IST 2 Min read
Ogilvy India CEO says transformation efforts will help draw ~60% of revenue by 2034 Advertising
Ogilvy India CEO says transformation efforts will help draw ~60% of revenue by 2034
By Venkata Susmita Biswas
Aug 13, 2024 05:30 IST 6 Min read
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