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Venkata Susmita Biswas

Susmita is the executive editor of afaqs! She writes about video streaming, e-commerce, social media platforms and everything in between. She also analyses the marketing and business strategies of brands.

Brand loyalty is under threat; how to keep it intact? Marketing
Brand loyalty is under threat; how to keep it intact?
By Venkata Susmita Biswas
Jul 31, 2024 05:20 IST 4 Min read
Nayara Energy opts for a digital-first approach in all customer-facing schemes Marketing
Nayara Energy opts for a digital-first approach in all customer-facing schemes
By Venkata Susmita Biswas
Jul 29, 2024 07:10 IST 3 Min read
Television attracts 70% of brand-building ad spend: Vikram Sakhuja of Madison Media
TV attracts 70% of brand-building ad spend: Vikram Sakhuja, Madison
By Venkata Susmita Biswas
Jul 16, 2024 05:20 IST 4 Min read
Hey brands! Call me in my language Advertising
Hey brands! Call me in my language
By Venkata Susmita Biswas
Jun 24, 2024 05:10 IST 5 Min read
afaqs! CMO Dialogues — Gaurav Ramdev, chief marketing officer, Protean E-Gov Technologies  Marketing
The role of marketing is not being questioned: Gaurav Ramdev, Protean
By Venkata Susmita Biswas
Jun 21, 2024 05:20 IST 3 Min read
Exit polls fiasco puts research companies' methodology into question Marketing
Exit polls fiasco puts research companies' methodology into question
By Venkata Susmita Biswas
Jun 06, 2024 05:30 IST 6 Min read
afaqs! CMO Dialogues — Swati Rathi, Marketing Head, Godrej Appliances Marketing
C-TV is an extremely promising medium: Swati Rathi, Godrej Appliances
By Venkata Susmita Biswas
May 24, 2024 05:20 IST 3 Min read
afaqs! CMO Dialogues - Kunal Dubey, CMO, Cleartrip Marketing
CMO should be aligned with whole strategy team: Kunal Dubey, Cleartrip
By Venkata Susmita Biswas
May 03, 2024 05:20 IST 4 Min read
afaqs! CMO Dialogues with Anoop Manohar, CMO, Axis Bank  Marketing
60% of our media budget is spent on digital: Anoop Manohar, Axis Bank
By Venkata Susmita Biswas
Apr 26, 2024 05:20 IST 5 Min read
Ogilvy chair Hephzibah Pathak doubles down on fair pay and recognition for agencies Advertising
Ogilvy chair Hephzibah Pathak doubles down on fair pay and recognition for agencies
By Venkata Susmita Biswas
Apr 12, 2024 05:30 IST 8 Min read
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