The Apple case study: Premium positioning in an android-dominated market

Apple’s journey in India is not a story of rapid scale, but of strategic persistence. By staying true to its premium DNA while gradually adapting pricing, manufacturing, and retail, Apple has turned India into both a high-growth consumer market and a critical node in its global operations. The brand’s success in India underscores a powerful lesson: in emerging markets, aspiration plus trust can be as potent as affordability.