The boAt case study: Tapping youth culture in India’s audio market

boAT’s journey in India is a modern brand-building success story. By combining sharp pricing, pop-culture marketing, and fast product iteration, boAt transformed audio accessories from low-involvement commodities into aspirational lifestyle products. Its success underscores a crucial lesson: in India’s mass markets, brands that speak culture and move fast can outcompete those that only speak technology.

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