Manipal Academy of Higher Education (MAHE) has launched a new musical film created by SRV Media. The campaign showcases student life at Manipal, known as The University Town of India, and its student-driven environment.
The film targets Gen Z audiences, highlighting student aspirations and experiences. Using music, storytelling, and visuals, it presents Manipal as a hub for education, innovation, and student life.
The film showcases MAHE’s student-driven environment, covering academics, innovation, sports, and social life. Featuring an original music composition, it highlights Manipal as a hub for learning and growth.
The film follows five student personas, each representing a different aspect of life at MAHE:
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‘The Genius’ focuses on the university’s tech labs, research facilities, and innovation-driven campus.
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‘The Wanderer’ highlights the town’s natural surroundings, including mountain trails, beaches, and adventure spots.
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‘The Athlete’ showcases Manipal’s sports infrastructure, including the Marena complex, squash and badminton courts, and gym facilities.
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‘The Social Butterfly’ captures the cultural diversity, cafés, shopping areas, and student community.e
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‘The Vibe Setter’ represents music, dance, theatre, and campus festivals.
afaqs! received this information in a press release.
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