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Manipal Academy of Higher Education (MAHE) has launched a new musical film created by SRV Media. The campaign showcases student life at Manipal, known as The University Town of India, and its student-driven environment.
The film targets Gen Z audiences, highlighting student aspirations and experiences. Using music, storytelling, and visuals, it presents Manipal as a hub for education, innovation, and student life.
The film showcases MAHE’s student-driven environment, covering academics, innovation, sports, and social life. Featuring an original music composition, it highlights Manipal as a hub for learning and growth.
The film follows five student personas, each representing a different aspect of life at MAHE:
‘The Genius’ focuses on the university’s tech labs, research facilities, and innovation-driven campus.
‘The Wanderer’ highlights the town’s natural surroundings, including mountain trails, beaches, and adventure spots.
‘The Athlete’ showcases Manipal’s sports infrastructure, including the Marena complex, squash and badminton courts, and gym facilities.
‘The Social Butterfly’ captures the cultural diversity, cafés, shopping areas, and student community.e
‘The Vibe Setter’ represents music, dance, theatre, and campus festivals.
afaqs! received this information in a press release.