MAHE showcases student life in new musical ad film

The campaign showcases student life at Manipal, known as The University Town of India, and its student-driven environment.

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afaqs! Content Team
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Manipal Academy of Higher Education (MAHE) has launched a new musical film created by SRV Media. The campaign showcases student life at Manipal, known as The University Town of India, and its student-driven environment.

The film targets Gen Z audiences, highlighting student aspirations and experiences. Using music, storytelling, and visuals, it presents Manipal as a hub for education, innovation, and student life.

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The film showcases MAHE’s student-driven environment, covering academics, innovation, sports, and social life. Featuring an original music composition, it highlights Manipal as a hub for learning and growth.

The film follows five student personas, each representing a different aspect of life at MAHE:

  • ‘The Genius’ focuses on the university’s tech labs, research facilities, and innovation-driven campus.

  • ‘The Wanderer’ highlights the town’s natural surroundings, including mountain trails, beaches, and adventure spots.

  • ‘The Athlete’ showcases Manipal’s sports infrastructure, including the Marena complex, squash and badminton courts, and gym facilities.

  • ‘The Social Butterfly’ captures the cultural diversity, cafés, shopping areas, and student community.e

  • ‘The Vibe Setter’ represents music, dance, theatre, and campus festivals.

afaqs! received this information in a press release.

MANIPAL
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