The newly launched products include a complete range of Philips easy-to-use-at-home offerings as more and more women are looking towards styling themselves at home.
Philips a global leader in health technology, has unveiled a new range of DIY female grooming products for hair care and facial beauty. With personalized care big on the agenda, it has developed intelligent microprocessor enabled products that adapt real time and deliver unique care for the unique hair. Unveiling for the first time in India, Philips SenseIQ Hair Dryer and Hair Straightener use active sensors to measure hair’s temperature during styling session and adapt the temperature delivering personalized styling experience.
The newly launched products include a complete range – Facial Pen Trimmer as well as premium SenseIQ range– mark a ramping up of Philips easy-to-use-at-home offerings as more and more women are looking towards styling themselves at home.
“We believe there is always a way to make life better and at Philips, we do that by bringing to our consumer’s technology that cares. Our SenseIQ range is a prime example of that purpose – a first of its kind technology that senses & adapts as per your hair needs to ensure the best possible output with the least possible damage. The pen trimmer launch is another step in the same journey where we responded to the voice of consumer & made something that is a near essential for women especially in these days of avoiding frequent salon visits. As a company, we always keep our focus laser sharp on the impact that we are creating on consumer lives, all our actions are aimed at fulfilling our purpose which has made us the most loved brand in this segment”, said Gulbahar Taurani, Vice- President, Personal Health, Philips Indian Subcontinent.
(We got this information in a press release).