Sanjiv Gupta is Cokes India division president

Company press release, July 3, 2003

Mumbai

The Coca-Cola Company (TCCC) today announced the appointment of Sanjiv Gupta as the President of its India Division, representing India, Bhutan and the Maldives.

Gupta succeeds Alex von Behr, who will move to the Philippines Division, as its President.

Announcing this, the TCCC East and South Asia Group President, Patrick Siewert, said: the India Division has been doing a great job. It is one of the fastest growing markets of The Coca-Cola Company. Sanjiv has shown a high leadership quality and innovation to drive the divisions operations to top gear.

The division showed a high all-round improvement in performance in 2002, earning for itself TCCCs most coveted Woodruff Cup along with the UK division, this year. The spirit of excellence is pervading through the entire India Division team aspiring to set new performance landmarks for the current year and in the coming years.

Encouraged by the divisions performance, TCCC decided to invest a fresh US $ 100 million in Indian business in 2003 to support the growth trend. The division had set for itself a real steep deadline of June 30 for completion of this large investment. The reason was simple. It wanted to reap the benefit of this huge capital investment in the current year itself and that too before the end of the peak April-July peak business season. I must confess, with great satisfaction, that the division team has more-than-met the challenge and completed the investment programme in a record time, Siewert added.

Following the investment, Cokes production capacity in India has nearly doubled. The bottling operations added 28 new lines and five Greenfield plants. The investment in the system has also led to substantial expansion of attended facilities like the glass bottles, containers, crates, chilling equipment, transport and distribution.

The number of retail outlets expanded by over 150,000. Nearly, 40,000 new villages, each having population of 1,000 and above, were brought in under the companys retail network expansion programme as it vigorously and successfully pursued its affordability-cum-availability strategy to attract new consumers and higher consumption frequency.

For details, contact

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Mohana Dhoblé

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Email: mohanad@ipan.com

Sunayana Shetty