Reckitt Benckiser launches Dettol Liquid Soap Skincare

Company press release, July 30, 2003

New Delhi

Reckitt Benckiser has launched Dettol Liquid Soap Skincare, its latest variant in the Dettol Liquid Soap stable. Dettol Liquid Soap Skincare delivers protection against germs and illness, along with an excellent mild fragrance and added moisturizers to keep hands soft and supple.

"Dettol Liquid Soap today is the leader in the Indian handwash liquid soap category," said Chander Sethi, Managing Director, Reckitt Benckiser India Ltd. "The launch of the Skincare variant will now offer our customers unbeatable protection which is also gentle on hands"

Dettol Liquid Soap Skincare, in stores nationally is available in a 250 ml Pump Pack for MRP Rs.55 and a 250 ml Flip-top pack for Rs.45. The 1 L Pack is available for Rs.140/-. The Dettol brand today is the most trusted brand in India and is regarded across the country as the Gold Standard in protection. Dettol products are available across all metros and towns and villages in over 15 lakh outlets.

About Dettol Liquid Soap

Dettol Liquid Soap was launched in 1994 to address consumers' need for convenient hand hygiene. Dettol Liquid Soap comes in SKUs of 250 ml Pump and Flip-top packs. It is also available in 1 L packs. Dettol Liquid Soap carries the familiar Dettol smell and promises the same 100% protection that is identifiable with all Dettol products. As the handwash specialist, Dettol Liquid Soap is the leading player in the rapidly growing handwash liquid soap category and is widely available in all urban areas.

About Reckitt Benckiser

Reckitt Benckiser was formed on 3 December 1999 as a result of the merger with Reckitt & Colman plc and Benckiser N.V. It is headquartered at Berkshire, United Kingdom. Worldwide, the company has a leading position in household cleaning and health & personal care. Reckitt Benckiser products are sold in 180 countries and they have operations in 60 countries

Reckitt Benckiser is about passionately delivering better solutions in household cleaning and health and personal care to customers and consumers, whatever they may be for the ultimate purpose of creating shareholder value.

For details, please contact:

Parul Sharma

Genesis PR

Phone: 0124-5044999 ext. 37

e-mail: psharma@genesispr.com