Ford unveils new Fiesta zXi Duratec

Guess who's about to liven up the automotive party? Ford India - that's who - with the addition of a new feature-laden model to its award-winning Fiesta line-up. The new 1.4-litre petrol ZXi version is the latest addition to a new six-model line-up, including three petrol and three diesel variants.

Scott McCormack, vice president, Marketing, Sales and Service, Ford India said the new 1.4-litre petrol ZXi, ideal for city driving has been introduced in direct response to customer feedback. "The Fiesta has gone from strength to strength since its launch in November 2005. The new 1.4-litre petrol ZXi will complement the Fiesta range with value added features. With increased levels of comfort, best in class powertrains, stylish design and unmatched mileage, the Fiesta line-up is set to further strengthen its position as the class leader” McCormack said.

Aggressively priced at just Rs 6,30,700 (ex showroom, New Delhi), the new 1.4-litre petrol Fiesta ZXi is set to strengthen Ford's position in the growing mid-size automotive segment. The new ZXi series boasts additional attractive features including electric outer rear view mirrors, programmable keyless entry and driver seat height adjust mechanism.

In the new Ford Fiesta series, the Fiesta Duratec (petrol) family will now constitute a 1.4 EXi, a 1.6 SXi and the all new 1.4 ZXi. The new Fiesta Duratorq (diesel) range will include a 1.4 EXi, a 1.4 ZXi and a 1.4 SXi.

The new SXi series will offer customers ABS (Anti-Lock Braking System) making the Ford Fiesta the only car in the premium mid-size segment to have ABS as standard fitment.

Alloy wheels are optional in the SXi series, allowing customers to choose from a wide range of stylish alloy wheels from Ford genuine accessories.

The entry level Fiesta EXi series (petrol and diesel) comes complete with a host of standard features including tilt adjustable steering column, distance to empty trip computer, tachometer, door ajar indicator, central locking and two-tone interiors. The Ford Fiesta made its world debut in India in November 2005. Since then, it has been a very popular choice with the Indian customer.

Abhishek Shrivastav

91 -11-29216470-3

abhishek.shrivastav@cmcgindia.com