Shipra, Chadha Group unveil Centrestage Mall

Company press release, September 9, 2003

New Delhi

The Chadha Group and The Shipra Estate Limited take pleasure in announcing the opening of their joint venture project The Centrestage Mall on 27th September 2003. The Mall will be open to the public on 28th September 2003. The Centrestage Mall is conveniently located in Sector 18, the shopping hub of Noida. This is under a ten-minutes drive from the Ashram Chowk/ Friends Colony/ Maharani Bagh over the Delhi-Noida-Delhi toll bridge, which virtually takes the Mall to South Delhi.

The Centrestage Mall is spread over 350,000 sq ft, built in over 7 acres of land, which includes an adjoining 5 acres parking plot. The Centrestage Mall houses a luxurious 5 screen Cineplex of 1850 seats fitted with state-of-the-art Sound and Projection systems. The seats are the widest in industry with unparallel legroom.

The Mall has a double basement for underground parking and an adjoining 5 acres plot for surface parking. The parking is professionally managed and has a capacity to accommodate 1300 cars.

The Centrestage Mall offers eleven floors of entertainment, shopping and eating vistas. The Mall offers 14 escalators and 2 capsule elevators for easy flows making shopping and retailing a pleasant experience. With this, the Centrestage Mall emerges as one of the largest installations of its kind in South-East Asia.

The Mall is eco- friendly with sustainable design; energy efficiencies are addressed with an advanced technology glass curtain. This is a double-layered high performance glass from Guardian, USA. The glass cuts down the heat radiation by 83%, thereby reducing energy consumption and the related pollution. Atrium roof adds to the energy efficiency with a transparent, Five walled, multi-celled, translucent, polycarbonate. The polycarbonate panels allow the natural light to filter through but restrict thermal and ultra-violet radiation. This adds to the energy save and consequential eco-friendliness. harvesting rain whereby all the captive water is collected in the retention tanks peculating to recharge the ground water levels.

All the public conveniences are monitored with electronic sensors to conserve water.

The Shipra Group and The Chadha Group partner, R.M. Entertainment, are the promoter's of The Centrestage Mall. They bring together a wealth of experience, enterprise and resources.

The Shipra Group is in the Business of Hospitality and Real Estate Development having a turnover of Rs 103 crores. The Shipra Group's construction arm started with Shipra Apartments, Kaushambi and Shipra Riviera (a mini city). From here the company grew to The SHIPRA SUNCITY commonly known for khuli hawa and 200 Acres of Life… & Life Style!

Shipra Estate Limited has prestigious projects that span a wide customer audience from residential to commercial, extended to retail, hospitality and entertainment.

The Sun City today boasts of a one of its kind DESTINATION consisting of The Shipra Mall, the oncoming Five Star Hotel, a Theme Water Park and a huge Convention Facility.

Our zeal to innovate & grow has led us to Noida on the Taj Expressway, where we promise to a never before experience of a 123 acres.

Added to all this Real Estate are outstanding partnership projects like the CentreStage Mall.

The Shipra chain of hotels spans Delhi, Ghaziabad, Noida, Dehradoon and Mussoorie proving the corporate customer a quality experience.

We are pleased with this joint venture. It has enabled us to bring new concepts in retailing and entertainment to the door step of Delhi and we certainly will wow the customer, says Mr.Mohit Singh, Managing Director, Shipra Group.

The Chadha Group, a fifteen-year-old company with diverse interests in, sugar, paper, rubber, liquor, movie distribution and now in commercial real estate development is partner to this venture. A sister concern 'Ginni Arts', is one of the largest distributor of films and has distributed blockbusters like Devdas, Gadar etc. The A B Movies Pvt. Ltd, another associate company of The Chadha Group is the promoter of The EastEnd Mall, in Kaushambi and The East End Mall in Lucknow. The East End Mall, Kaushambi is due to open concurrently with The Centrestage Mall on 27th September 2003. The East End Mall, Lucknow should open by December 2003.

The Group's forthcoming ventures include the development of the largest shopping mall of Punjab, The WestEnd Mall in Ludhiana, where we will break ground in November 2003. Each new Mall will house a 4-screen Cineplex.

Today a customer pays greater attention to product availability, display, in-store service and of course, the ease of shopping. At The Centrestage Mall, we offer 'world-class' experience of entertainment, shopping and leisure to our valued patrons, says Mr. G.S. Chadha, Managing Director, The Chadha Group.

The Centrestage mall is a one-point destination for all your fashion, lifestyle & entertainment needs, with abundant and hassle free parking.

One of the unique features of the real estate marketing of The Centrestage Mall is that the commercial space has been first leased to International and National Brands. Thereafter, these pre-leased properties have been sold to the Investors. This has ensured that all the stores and outlets in the Mall open up simultaneous with the Mall opening thereby giving the customer a complete Mall Experience and the retailer to maximize his sales from day one. The tenant mix is primarily targeted towards shopping, entertainment and food/restaurant. One of the biggest occupants in The Centrestage Mall is the Tata Group with their 'Westside' departmental store.

The Centrestage Mall offers something for everybody - from a shopping mall, multi cuisine food court, retail outlets, kids zone, 5-screen Cineplex, nightclub and café's. The Centrestage Mall promises to cater to every need of a consumer from cufflinks to French fries. To tickle your taste buds it houses outlets like Barista, Pizza Hut, Geoffrey's, Ruby Tuesday, Café Coffee Day, Subway, Kwality Walls, Pizza Corner. Other leading international and national brands in clothing accessories apart from Tata Westside includes Levis, Reebok, Adidas, Royal Sporting House, Speedo, Wilson, Puma, Planet M, Swarovski, Unistyle, Dockers, Color Plus and a whole host of others leading retailers. A special and unique attraction for kids is Funkie Orbits. The expected footfall at the mall is in excess of 15,000 people per day.

Wave Cinemas Shipra, a 'cinema redefined', is the other highlight of The Centrestage Mall having five wide screens built as per world-class standards thus offering audiences an unparallel experience of enjoying movie in utmost comfort. Each Auditorium is fitted with ergonomically designed seats, the widest and with industry led legroom for seating comfort. The Projection system from Kinoton, Germany, which is also used by NASA, Audiophile's dream sound system by Martin, UK will together bring the finest movie viewing experience. The floors are fitted with carpets from Brinton, UK, the suppliers of Carpets to the Buckingham Palace. Each floor has a separate well-furnished lobby with fully equipped concession counters. Wave Cinemas Shipra with all its features, is set to change the customers' perception about cinema in India.

The Centrestage Mall, the largest Mall to open presently in India, with all its features will for sure find favour with its patron and will become the most preferred destination for customers of Delhi and Noida.

For further information, please contact:

Deepa Kathuria/Eesha Luthra

Enterprise Public Relations

PH. : 26515681, 26526826-29