Dishtv Summer Holiday Bonanza

Company News

New Delhi, May 7

Feeling guilty about leaving children at home during summer holidays while you are slogging at your office – let DISHTV takeover your worries. DISHTV, India’s first and largest direct to home service provider has announced an exciting "SUMMER HOLIDAY BONANZA".

Any new subscribers buying dishtv under this summer bonanza can enjoy a dual benefit. At a special offer price Rs. 3990/-, they can get –

the entire hardware along with installation

4 months subscription of Maxi package ( with 115 digital channels)

A special Movie on Demand season ticket – that carries unlimited viewing of 24 exciting titles, worth Rs 1320, for the entire period (season period described as 3rd May to 28th June07)

At the end of the offer period of four months, the subscribers can choose the package they want from out of dishtv’s 3 tier pricing, ranging between Rs 160 to Rs 300 per month.

With dishtv summer bonanza, being promoted as a special “Kids” engagement festival, this summer holiday would not be the same, for kids and their parents. Whilst the parents can enjoy a great value-for-money offer to get dishtv home with 4 months subscription inclusive, the kids can get completely delighted with the plethora of exciting kids movies, games and channels on the platform as dishtv has acquired special movies from national and international broadcasters to package together the “season ticket” on their movie on demand service.

Also packaged in the season ticket are other children movies like 102 Dalmatians in English and Makdee, Tarzan the wonder car, Chachi 420, Munna Bhai M.B.B.S etc. in Hindi. The usual night movie band, post 11 pm, continues with the choicest movies for parents such as - While u were sleeping, Runaway bride etc. in English and Aitraaz, Garam Masala and so on in Hindi.

All this loads of excitement comprising 24 movies worth Rs. 1320/-, is packed in a great value season ticket that goes free to all new subscribers during this offer on buying dishtv connection between now and 15th Jun07. Existing subscribers of dishtv can enjoy this season ticket for a mere Rs. 299/- only, though individual movie orders will also continue to be accepted and shown.

The Season ticket concept itself is a novel idea – being introduced for the first time ever by anyone in this space for the TV viewers. The idea emerges from the consumer insight that children love to watch their favourite movies over and over again, once they like it. Hence kids in dishtv owning homes will now have the utter indulgence of enjoying unlimited and non-stop viewing of the kids’ movies on offer.

Dishtv’s gaming portal Playjam has also acquired a whole new look this summer with 2 new games getting added every month and a consumer friendly navigation and game selection menu, also now available on air.

Kids can be assured of a rollicking time with dishtv’s movies, games and 8 dedicated children’s channels that include Disney channel, Hungama TV, Cartoon Network, Toon Disney, Nick, Pogo, Animax and the dishtv exclusive Boomerang that carries some of the choicest cartoons.

Speaking about this offer, Mr. Arun Kapoor, CEO, dishtv said," dishtv has always been a consumer friendly brand. All our previous offers have also been the result of in-depth consumer research and feedback. It gives us great pleasure to see it all result into the fast paced growth of our dishtv family. We would always work towards ensuring maximum possible value to our subscribers by launching such great offers in the future as well."

Adding to this, Ms. Anjali Malhotra, Vice President, Marketing, dishtv said," We are delighted to lead from the front, by providing our viewers with newer and wider entertainment options. Dishtv Summer Bonanza is yet another innovation for existing as well as new dishtv subscribers, with non-stop indoor entertainment for kids at a cost equal to just 2-3 movies at a nearby multiplex. The season ticket concept is also the first of its kind, in terms of a marketing initiative in the Indian pay television market and enables tremendous value for money to our viewers who would like to enjoy all this fabulous content time and time again, at a miniscule cost."

Parents needs not worry about their kids playing outdoors this summer. Just get home a dishtv and keep them happily occupied, having loads of fun, with so much entertainment at their finger tips. So children and parents alike can have the coolest summer with dishtv!

For further information, please contact:

Nidhi Khatri/ Anuradha Swaminathan

LINopinion- LINTAS PUBLIC RELATIONS DIVISION

9911916166/ 9818788920