Nippo Batteries signs up Yuvraj Singh as brand ambassador

Company press release, September 16, 2003

Chennai

NIPPO, a leading household brand name for batteries and torches with 32% market share and a turnover of INR 320 crores is all set to increase its market share in the INR 1000 crore multi-range battery market. In a strategic decision to enhance its brand image and challenge the 'numero uno' position, the company has signed up with India's star cricketer Yuvraj Singh.

The company through its advertising agency M/s. Hakuhodo Percept, Chennai, has produced three commercials to be telecast extensively in the coming cricket season. All these commercials focus on drawing a parallel between the Young n' Energetic Yuvraj Singh and the brand NIPPO. Speaking on the occasion, Mr C Sreenivas, DGM - Sales & Marketing, Indo National Limited said, "There could not have been a better choice than Yuvraj Singh. Considering his 'power packed shots & fielding prowess', he is but a natural extension of our "Jabardast Power" positioning. In other words the perfect brand fit."

The new commercials use the energy and enthusiasm of the star cricketer Yuvraj Singh to symbolize what NIPPO stands for. While in one film, he gets charged after a brief moment of lull, by using NIPPO and then bounces back to action, the other films show how he helps one of his fans take his pictures - giving her the "Jabardast Power" of NIPPO. These two films are specifically targeted towards the urban consumers using AA size cells. In the third film targeted towards the rural consumers using D size cells, he shows the goons in the mela that he really is a 'Jabardast' player by stealing the thunder from them. Yuvraj Singh reinforces the brand positioning of "Jabardast Power".

About Indo National Limited

Indo National Limited was incorporated on July 15, 1972 in collaboration with Matsushita Electric Industrial Co., Japan - the consumer electronics giant behind the world renowned brands National / Panasonic. With a 32% market share and a turnover of INR 320 crore in the last fiscal, the company has to its credit a wide range of high performance batteries for varied applications along with an impressive range of torches. The company has 'state-of-the-art' factories in Nellore and Tada, both in Andhra Pradesh. Indo National Limited has a large network of distributors, several branch offices and depots across the country in order to reach out to even remote parts of the country. With over 1000 employees and millions of loyal customers, the company has many firsts to its credit like introduction of Zinc Chloride technology, ISO 9001 & ISO 14001 certifications, and mercury free batteries among others. With the new positioning and marketing strategy it aspires to achieve an impressive growth, challenging the 'numero uno' position.

For further information contact:

C Sreenivas

DGM - Sales and Marketing

Indo National Limited

77 Pottipati Plaza, NH Road, Chennai 600 034

Tel:28272711, Mobile:98400 55992 Email: marketing@NIPPObatteries.com

Website: www.NIPPObatteries.com