Pepe Jeans London opens largest youth brand store in the country

Company press release, September 19, 2003

New Delhi

Pepe Jeans London takes the country by storm with the launch of its largest flagship store of the subcontinent at Connaught Place, Inner Circle. Pepe's nonchalant Managing Director, Chetan Shah has revitalized the image of Pepe Jeans London in India over the year, from just another international denim brand to a vibrant youthful brand with whole lot of attitude. "It's not just about fashion anymore" explains Shah, "it's the place to be seen at and the clothes to be caught in, it's the statement our customers make when they wear Pepe.

"During the last couple of years we have successfully transformed Pepe from a denim brand into a premium casual wear brand, creating a balanced selection of casual wear garments, latest in-style denims, accessories like perfumes, watches, bags, caps, belts and even branded stationary that has had an astounding response from college youth. We are aggressively pursuing the realisation of our vision to strengthen Pepe's position as one of the leading and most trendy casual wear brands, with accelerated innovation of denim, like the recently launched 'seventythreejeans collection'. We continue to focus our attention on growing our operations, and we expect to make significant entries into new markets in the immediate future.

When customers walk through the racks of fashion, they can select from the very latest in-style that hits Pepe's fashion circuit internationally. Pepe's latest Autumn Winter collection and innovative khaki range is only the tip of the iceberg that's locked in the Pepe vault at Connaught Place. Step in to peek the straight from Europe International Collection, Pepe fragrances (for him and her) and accessories like sunglasses. And while you're at it, keep track of the time on Pepes trendy, aggressively priced watches.

Pepe's flagship store for the north sprawling over 2500 sq. ft. and strategically located at Connaught Place, is also the largest store of any youth brand in the country. Its plush interiors and incongruent in-store branding lends a lounge look to a chilled out fashion store that is ready to seduce customers of Delhi's shopping paradise. Divided into two distinct categories: mens and womens, both areas stack denims and casual wear, perfumes and accessories. Youthful and vibrant are adjectives to use for Pepe's flagship store. Besides, the store bears a stark resemblance to such other flagship stores across the globe, including the ones in London, Paris, Brussels, Amsterdam, Madrid, Barcelona, Mexico City and Sao Paolo.

Amidst the hustle and bustle of a shopping spree, customer can chill out; lounge around and groove to the music, courtesy, Pepe's music station that will entertain customers shopping for hip hop jeans, Pepe's famous body hugging casuals or just hang around with friends…

For further information contact:

Malvika Sen

Synergy Public Relations

Tel: 26434448 / 26418669

Email: synergypr@eth.net