HLL launches Nihar Naturals

Company press release, January 16, 2003

Mumbai

Hindustan Lever Ltd (HLL) today, announced the launch of Nihar Naturals, hair oil combining the benefits of Coconut oil and Methi (Fenugreek), available in three floral variants namely Rose, Jasmine and Hibiscus.

On the occasion, Mr. D Shivakumar, Business Unit Head, Haircare, HLL said, Nihar Naturals is a product of our constant Research and Development. Consumer preference studies have shown us that in todays fast-paced life, people want a reliable hair oil, which caters to all their hair care needs, smells good and at the same time does not look oily/sticky on their hair. Consumers seek, soft, radiant, strong, healthy and beautiful hair and Nihar Naturals is aimed at providing just that.

One need not worry about harsh products being used on hair anymore. With a hair oil brand like Nihar Naturals, HLL has used natural ingredients like methi, hibiscus etc in the new hair oil.

Speaking about the goodness of the ingredients used in Nihar Naturals, Dr S Raghupathi, Head, Hair Innovation Centre, Hindustan Lever Ltd. said, With Nihar Naturals, we have tried to provide consumers a delightful and affordable product mingled with the goodness of nature. Coconut oil contains glyceryl fatty acids, which naturally nourish your hair. Coconut oil also acts as a natural conditioner, making hair smooth and easy to comb. The oil of Methi (Fenugreek) is rich in nourishment and is believed to be a do good for hair. It is cool on ones head and works as a natural conditioner for dull, lifeless hair.

Hibiscus on the other hand gives a healthy shine to ones hair. The fragrance of Rose and Jasmine offers a soothing property and acts on the emotional or psychological state of mind. They both seem to enhance the positive state of the mind and help in relaxation and refreshment.

The uniqueness of Nihar Naturals is that it has incorporated time-tested ingredients while enhancing performance of oils through scientific understanding. It also offers consumers the advantage of choosing from a comprehensive range of Nihar Naturals to meet their every hair need.

About Nihar Naturals:

Nihar Naturals is available in 100 ml, 200 ml and 400 ml packs at an affordable price ranging from Rs 17.25 for a 100 ml to Rs 32.50 for a 200 ml pack. There is a special trial pack, which has been introduced at Rs. 9.00 price point for a 50ml pack

In addition to the methi range, Nihar Naturals also has an Amla variant namely Nihar Coconut Amla hair oil which was launched in December 2001. This contains the goodness of both coconut and amla giving Double Nourishment to the hair.

Nihar Naturals also offers pure Coconut oil, which is 100% double filtered and pure.

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