Company News
New Delhi, June 06
Microsoft Entertainment & Devices Division today announced an unprecedented consumer promotion around its powerful next generation gaming and digital entertainment system the Xbox 360. Under the promotion, gamers can bring in old gaming console and exchange it for a brand new Xbox 360 at a price point of Rs. 15,990. This limited offer pricing is significantly lower than the market price of Xbox 360 which is Rs. 19,990 for the core console. The promotion is backed by print advertising and point of purchase execution at over 1200 Xbox 360 outlets in the country.
It has also introduced an all new price range for the Xbox 360 gaming titles. Microsoft’s best selling gaming title Dead or Alive (DOA 4) will now be available at an exciting price of just Rs. 999 coupled with Forza Motorsport 2 and the best selling Gears of War (GoW) at a thrilling price of Rs. 1,895.
Elated about the promotion, Mohit Anand, Country Manager, Entertainment & Devices Division, Microsoft India said “Xbox 360 is the most powerful video game and entertainment system today, delivering unique digital entertainment experiences around gaming, movies, music and digital photography. We constantly strive to devise innovative ways to maximize the overall consumer experience on the Xbox 360. We expect this promotion to further stimulate the gaming boom in India by giving gamers an attractive price point to get hold of their very own Xbox 360 console. More so as gaming becomes a more integral part of the digital lifestyle today, we are confident more and more consumers will take advantage of this promotion.”
“In tune with our objective, the new pricing has been geared to help expand the market and enable more and more people to explore gaming as a digital entertainment option. We expect a tremendous response from gamers, who can now get hold of an exciting range of gaming titles,” Mohit added.
For further information, please contact:
Amita Tandan
Account Director
Text 100 India - New Delhi
Tel: 66600144-154
Email: amitat@text100.co.in
Ashim Mathur
National Marketing Manager
Microsoft India
Tel: 95124-4158000
Email: ashimm@microsoft.com
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