Philips stirs up juicer market with the launch of 'Philips Aluminium juicer'

Company News

New Delhi, June 21

Providing consumers with the latest innovative domestic appliances, Philips Electronics Ltd, a global leader in the three inter-locking domains of healthcare, lifestyle and technology has announced the launch of Philips Aluminium juicer HR 1861 (Philips ALU juicer) in the market. In sync with its brand promise of Sense and Simplicity, the ALU juicer with its user friendly design and distinctive features has been designed to deliver a highly evolved juicing experience for the Indian consumer.

The ideal juicer: The ALU juicer has a 700W powerful motor and a unique micro-mesh filter that extracts up to 70% more juice than other juicers*. With its large feeding tube, one does not have to slice, core or chop fruit or vegetables beforehand. Its safety locking system with 2 brushed aluminum / plastic clamps disables the user from juicing in case the lid is not mounted appropriately on the motor. Its 1.5 L styled juice jug, with a foam separator gives users all juice and no foam. The juicer comes with a two speeds mechanism- one for hard produce, such as apples or carrots, and the other for soft produce such as tomatoes and oranges.

Elaborating on the benefits of the ALU juicer, Mr. Rakesh Sharma, Divisional Head - Domestic Appliances and Personal Care division, Philips Electronics India said, “Our initial consumer surveys showed that people are becoming increasingly conscious of the concept of a ‘healthy lifestyle’ but cannot implement it due to acute time crunch and hectic work schedules. In such a scenario, people are looking at companies to provide simple solutions to enhance their lifestyle. Recognizing this consumer insight, Philips has designed the new ALU juicer to make the juicing experience healthier, simpler and hassle free for consumers. It is a proven fact that fruit and vegetable juices are rich in antioxidants which 'mop up' free radicals defending the human body against cell damage and thereby preventing cataract formation, hypertension, diverticulosis, obesity, diabetes, and premature aging. It combines the best of blending power and juicer functionality to deliver host of health benefits to consumers.”

Priced at Rs. 7995/-, the Philips ALU juicer HR 1861 is available at all authorized Philips dealers and distributors in the country and comes with a 2-year guarantee.

For further information please contact:

Philips Domestic Appliances and Personal Care (DAP)

Preeti Daga

Assistant Manager - Marketing Communications and PR, DAP

Philips Electronics India Ltd.

Tel (D): 0124- 4375636

Email: preeti.daga@philips.com

Priyank Dubey/ Disha Hoskote

Email: priyankd@text100.co.in/ dishah@text100.co.in

Mob: 9892525311/ 9819779766