Exclusive Diwali pack of Sona Chandi Chyawanprash from Emami

Company press release, October 15, 2003

New Delhi

To make this Diwali an occasion to remember, Emami, the Personal and Healthcare major in India, is bringing to its customers an exclusive Diwali Pack of Sona Chandi Chyawanprash. In addition to the 500 gms pack of Sona Chandi Chyawanprash, the Diwali pack contains all ingredients for the Puja - a photograph of Lord Ganesha and Goddess Lakshmi, Diya, Dhoop, Gangaajal, Mishri, Laung, Elaichi, Supari, Janeu, Roli, Chawal, Moli, Puja Vidhi booklet alongwith Aarti and the red cloth. Priced at Rs. 110/-, the Diwali pack will be available across all leading retail outlets.

Speaking on the special Diwali pack, Mr. Manish Goenka, Director, Emami Group of Companies, said, "It is very important to keep our traditions and values alive in these fast-moving times. Diwali is a very special occasion for all of us, the time of the year when family and friends come together. In a culturally rich country like India we in Emami like to reinforce our faith by bringing to our customers this special offer. The Diwali pack is Emami's way of thanking its loyal consumers in India. We hope to bring to our customers many more such delightful trimmings in future. And as our punch line goes 'Shubh Ho Yeh Varsh, Yash Ho Sowbhagya Ho, Sona Ho Ghar Mein, Chandi Ho Arogya Ho', Sona Chandi promises a rich blend of health, strength, agility and alertness throughout the year."

Launched in November 1999, Sona Chandi Chyawanprash is a natural health tonic for all seasons. A formulation based on research by Himani Ayurvedic Research Foundation, it is an excellent immunity builder, which fortifies the entire system. A scientific way of herb collection, latest production methods and adherence to TQM ensure that the natural properties and the goodness of its precious herbs and ingredients remain naturally preserved. Gold, Silver and Saffron, the prime components, give Sona Chandi a distinctive competitive edge. Gold fights toxic elements within the body, imparts it with power, develops and strengthens the immunity system. It is also considered to be cardiac muscle toner, a powerful rejuvenator and a memory booster. Silver, acclaimed in ancient treatises as a toner of brain and nervous system, activates neurons in the brain to enhance the memory power, mental energy and concentration. Saffron, with its fragrance and warmth gives instant energy by stimulating blood flow. It lends vigour to the body and glow and lustre to the skin.

About Emami

Emami is a group that has redefined the concept of beauty by introducing an array of top quality products. It enjoys the reputation of being one of the major players in the personal and health care industry in India. The group started as a manufacturer of beauty products, toiletry and cosmetics in the year 1974. Today, advancing with increased momentum, it is the coveted 600 crore Emami Group of Companies. The Emami Group strives to sharpen consumer insights to understand and meet their needs with value-added differentiated products, which are safe, effective and true value for money.

For further information contact:

Deeba Ali/Niraj Sharma

Rediffusion DY&R brand communication

Ph: (11) 26147194/ 26147138/ 26147187

Fax: (11) 26147159

E-mail: deeba_ali@ind.dyr.com/ niraj_sharma@ind.dyr.com