adidas India launches TaylorMade

Company press release, October 24, 2003

New Delhi

adidas India Marketing Pvt. Ltd. has launched TaylorMade, the Best Performance Golf Brand in the World in India. According to Darrel Survey brand count statistics, TaylorMade is the #1 Driver, #1 Fairway wood and #1 Iron on the U.S. PGA tour. TaylorMade-adidas Golf (TMaG) is a division of adidas India Marketing Pvt. Ltd.

Speaking on the launch, Tarun Kunzru, Managing Director, adidas-South East Asia said, "Golf is the fastest growing urban sport in India. India is a country with it's own golf tour and Indian golfers are rapidly emerging as leaders on the various international tours as well. In fact, India is proving to be an emerging golf powerhouse in Asia."

TaylorMade-adidas Golf (TMaG) will focus on helping the golfer find the equipment that is best suited to their needs. TaylorMade equipment is innovative and features the latest technology in the form of RAC irons (Relative Ampitude Coefficient) and enhanced COR (trampoline effect) which gives more distance.

The pricing of the products will be in line with the largest golf market in the world, the USA. This will allow Indian golfers the opportunity to purchase top quality equipment at international prices.

Commenting on the brand's entry into India, Harish Doraiswamy, Chief Operating Officer, adidas India said, "The Golf market in India is growing at a very fast pace and we are glad to launch TaylorMade in India at this point in time. We are very confident of our product superiority and aim to grab 50% of the premium market within the first year."

TaylorMade-adidas Golf (TMaG) is committed to developing the game of golf in India, and is one of the official sponsors of the Indian PGA tour. When the tour visits select cities across India, golfers will have the opportunity to be part of the TaylorMade Demo Day experience, where they will be able to try out various TaylorMade clubs.

TaylorMade golf equipment and adidas golf footwear and apparel are available throughout India, through exclusive adidas stores as well as select golf retailers.

About TaylorMade-adidas Golf (TMaG)

TaylorMade Golf has led the golf industry's technological evolution since being founded in 1979. In 1998 the company joined with adidas Golf, becoming a wholly owned subsidiary of adidas-Salomon AG. More information on the best performance golf brand in the world is available at www.taylormadegolf.com, www.adidasgolf.com. TaylorMade is a registered trademark of Taylor Made Golf Company, Inc. All other trademarks and/or service marks are the property of their respective owners.

For details contact:

Rahul Raj

011-26800753-57, ext 108

taylormadegolf@adidas.co.in