Company press release, November 4, 2003
Mumbai
Maxtor Corporation (NYSE: MXO) a worldwide leader in hard disk drives, today announced a reseller program Maxtor Over Drive Dhamaka in India. The program, starting from November 1 to December 31, 2003, aims at providing an impetus to the hard disk drives sales during the festival season.
Program Mechanism:
Under the scheme, every purchase of 20 units of Maxtor hard disk drives (any capacity and model), a reseller will receive a scratch card with prizes ranging from gift vouchers, watches, sunglasses, cameras, CD players and microwave oven. Every scratch card will come with a prize. The prize can be redeemed at Maxtors marketing agency, Channel Strategies branches, across the Country. Apart from this, there will be a Top Performance Award (prize of Rs 20,000 gift voucher) to be given to the top reseller with highest purchase from Maxtors three authorized Indian distributors, namely Cyberstar Infocom Limited, eSys Distribution Limited and Ingram Micro India Private Limited during the promotion period. Announcement on the Top Performance Award winner will be made on January 25, 2004.
Speaking on the mega offer, Yogesh Kamat, Maxtor Sales Manager, India and the Indian Subcontinent said, Channel is our strength in India. We need to acknowledge their unparalleled support towards establishing Maxtor as a preferred hard disk brand in the Country and to keep up their excitement and enthusiasm through innovative schemes and offers.
Previous Channel Initiatives:
Maxtor has launched various channel schemes in India this year which included the Store and Score promotion, Channel Outreach Program, Chennai Movie Mania and the recently launched VIP Partner Program. All programs were well received by the channel and got very positive feedback. About Maxtor Corporation
Maxtor Corporation (www.maxtor.com) is one of the worlds leading suppliers of hard disk drives for consumer, industrial and entertainment applications. The company has an expansive line of storage products for desktop computers, storage systems, high-performance servers and consumer electronics. Maxtor has a reputation as a proven market leader built by consistently providing high-quality products and service and support for its customers. Maxtor and its products can be found at www.maxtor.com or by calling toll-free (800) 2-MAXTOR. Maxtor is traded on the NYSE under the MXO symbol.
For details contacts
Runa Badami
20:20 Media
Tel: 022 26553002
Email: runa@2020india.com