Pizza Hut World Food Fest- the World on a Platter

Company News

New Delhi, August 03

Planning to go on a world tour but don’t have time? Pizza Hut, the leader in western casual dining, brings the world to you with the ‘World Food Fest.’ Have a craving for Chilly Chicken? Want to know what pizzas with a Lebanese twist tastes like? Just head to your nearest Pizza Hut restaurant from next week onwards where you will be able to enjoy some of the best known dishes from Lebanon, China, Mexico, Russia and many others. To add to the festivities, flagship stores across the country will feature live-performers who will sing your favourite international songs on request. Celebrity guest Rosa Catalano kicked off the festival today at a fun filled event where she sampled the new cuisine.

The all new menu, specially created by Pizza Hut’s in-house chefs, ensures that you have the world’s greatest time when you dine out with your family and friends. The new menu features mouth-watering specialities from around the world like the Mexican Tortillas, Russian Apple Salad, Arabic Chicken Pizza from Lebanon and Pizza Hut Royale- a signature All American Sundae.

Mr. Niren Chaudhary, Managing Director Indian Subcontinent, Yum! Restaurants International said, “As the leader in the casual dining segment, Pizza Hut offers unparalleled taste and a unique dining experience. With the ‘Pizza Hut World Food Fest’ we aim to redefine eat-er-tainment- a concept pioneered by us. A brand new power horse menu and live entertainment at our restaurants promise to make it an exciting season at our restaurants. I am confident that our customers will enjoy being a part of this celebration of international flavours as much as we enjoyed putting it together.”

Besides live performers, Pizza Hut restaurants will also feature other exciting entertainment options like ‘wait-busters’, which will engage customers in interesting brain-teasers while waiting for their order to arrive. Pizza Hut employees will also sport a new look with their new vibrant ‘World Food Fest’ shirts and aprons to add to the festive spirit. A 360 degree marketing initiative including a new TV campaign, press and outdoor adverts and internet marketing supports the promotion. An exciting announcer film also went on air on 28th July to build buzz around the festival.

For further information, please contact:

Genesis Burson- Marsteller

Tushita Mukherjee

tushita.mukherjee@bm.com

Mobile: + 91 9999690905

Tel: + 91 124 4088999