India's First Direct Mail-order Catalogue Focused on Technology Products

Company News

New Delhi, August 08

EFYBonanza marks the start of a new retail front in India. It's for the first time that a direct mail-order catalogue has been introduced in India which features latest gadgets and accessories for its readers. On top of that, every product listed in the catalogue comes with a special discount offer! The mail-order catalogue is supported by a portal too—www.efybonanza.com.

The primary goal for EFYBonanza is to create a market for cutting-edge technology products and accessories.

Ramesh Chopra (managing director, EFY Group) explains, “The reason why we launched the direct-order mailing catalogue is that we wanted to facilitate tech-lovers all across India to be able to buy products which feature state-of-the-art technology. Thanks to the printed catalogue, which accompanies publications like Electronics For You, we can reach up to 660 towns and cities across India! While many brands are figuring out a strategy to penetrate Tier-2 cities, we will provide them access to tech-savvy customers in Tier-n. At the same time, our readers are sure that they are getting the 'Best Deal'. ”

In marketing speak, EFYBonanza is a great tool for targeting 'early adopters' and 'early majority' markets. Thanks to the tech-savvy audience assured by distribution along with tech publications like Electronics For You, these two vital markets for any new product can be tapped. Besides offering discounts on their products, brands can also tie-up with EFYBonanza for sampling or lead generation activities.

If you want to sell your tech products through EFYBonanza, you can contact the team by calling at 9891168777/9899705253 or by sending an email to info@efybonanza.com.

The role that EFYBonanza plays is that of a platform, which facilitates different vendors (and brands) to promote their products and discount-offers. Customers only need to transact with a single party. EFYBonanza also assures the buyers that their payments will be released to the concerned vendor only after they have received the product, or else refunded.

Warranties of the products are backed by respective vendors, who may either be original equipment manufacturers, channel-partners, or importers.

What's more, there is no hidden cost on these products. All prices displayed in the catalogue or website are inclusive of taxes and delivery charges—only exception being charges for cheques outside Delhi, which is a paltry fee of Rs 50. Additionally, payments can be made through credit card by faxing the order or submitting it through the website. And, if you're in Delhi, Mumbai, Bangalore or Kolkata, you can even pay in cash at EFYBonanza offices.

For more information, please contact:

EFY Enterprises Pvt Ltd

Bidyut Nath

Marcom Executive

bidyut.nath@efyindia.com