MTR launches ready-to-eat rice meals

Company press release, November 18, 2003

New Delhi

MTR, the market leader in Ready-To-Eat foods, continues its tradition as the provider of pure and perfect meal solutions with the introduction of an exciting new range of Ready-To-Eat Rice Meals. This unique range of Ready-To-Eat Rice Meals was launched in Delhi today. Mr P Sadanand Maiya, Chairman, MTR Foods Limited and renowned food expert Jiggs Kalra presided over the launch. This new range is sure to be a hit with consumers, as for the first time in India we have a complete, rice based Ready-To-Eat meal solution. The MTR Ready-To-Eat Rice Meals include exciting options like jeera rice, masala rice, tomato rice, rajma chawal and several others. Each product is a meal in itself, capturing the nutrition and taste of authentic Indian cuisine.

MTR Ready-To-Eat Rice Meals are aimed at providing healthy home like cooked food. All you have to do is dip the packet in boiling water for 5 minutes, open the pack and sit down to enjoy a delicious, healthy meal. This is a boon to working professionals looking for affordable healthy food options and housewives seeking to add variety to their children's tiffin box. This range is economically priced below Rs 20/-.

Mr P Sadananda Maiya, Chairman MTR Foods limited at the launch of this range said, "MTR is very excited about our new range of Ready-To-Eat Rice Meals. For the first time in India we are launching a complete Ready-To-Eat Rice Meal while simultaneously breaking the price barrier of Rs 30 + for Ready-To-Eat food by pricing the new range below Rs 20/-. For those conscious of their calorie intake, we have developed a Diet Delite product. The Diet Delite product is a unique combination of moong daal and wheat. This combination, along with its high fiber content makes the Diet Delite Ready-To-Eat Rice Meal highly nutritious as well as low in calories." Mr Maiya further added, "I am equally sure that the Ready-To-Eat Rice Meals will be greeted with enthusiasm like our Ready-To-Eat Curries have been. MTR has a heritage of coming out with mouthwatering and creative cuisine and this new range captures the MTR spirit."

The MTR range of Ready-To-Eat Rice Meals includes Sambhar Rice and Rasam Rice packets of 400gm, as well as Diet Delite, Tomato Rice, Lemon Rice, Rajma Chawal, Jeera Rice, Masala Rice and Tamarind Rice packets of 300gm. They will be now available in retail outlets across Delhi.

About MTR Foods Limited

The history of MTR Foods dates back to 1924, when the Maiya family started a small restaurant in Bangalore. In 1951 the restaurant came to be known as the Mavalli Tiffin Room. It was by now famous for the owners passion for perfection and the superb quality of its south Indian cuisine. The Mavalli Tiffin Room is and will always remain a symbol of pure and perfect south Indian food. The legacy of purity and perfection continues with the MTR ready-to-eat range of rice meals.

Today, MTR Foods is a well known, fast growing, diversified foods company, with an exhaustive product line that includes spices, instant mixes, all natural soups ready-to-eat foods, vermicelli and ice creams. The MTR brand is trusted for its recipe expertise, the choicest ingredients and the quality, taste and purity of its products. Given its wide range, MTR offers convenient meal solutions for all times of the day and for all occasions

MTR Foods are also popular in USA, Canada, UK, Germany, France, The Middle East, South East Asia, Japan, Australia & New Zealand. It has several other products in the Ready-To-Eat category such as dals and soups. MTR also has offerings in the ready mix category, which include popular rava idly, and gulab jamun mixes.

For details contact:

Abhishek Mahapatra

IPAN

Phone: 011-2332 6200

Email: abhishek@ipan.com