Big Bazaar 'Maha Bachat' Offer Now Gets Bigger Than Before

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afaqs! news bureau
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New Delhi, August 10, 2007

Continuing with its efforts to provide the best bargain to Indian consumers, Big Bazaar, the popular hypermarket concept of Pantaloon Retail (India) Limited and part of the Future Group, today announced the most anxiously awaited bi-annual ‘5-Day Maha Bachat’ offer across the country, starting 11 August and continuing till the 15 August.

Never before in the history of India, a consumer campaign of such large magnitude has been witnessed. Over 100 stores of different ‘Value’ formats including Big Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar - catering to the entire needs of a consumer, will be part of the Mega ‘5-Day Maha Bachat’ offer.

From daily household needs of food and grocery to apparels, footwear, toys, luggage, kitchenware, bed and bath wear, home décor, furniture, electronics and fine gold jewellery - the ‘5-Day Maha Bachat’ offer will have an exciting array of attractive deals and discounts, ensuring something for everyone in the family to shop for and maximum ‘Value for Money’ for each of its customer.

For the first time, Pantaloon Retail’s 22-carat fine jewellery store format Navaras will join the club with some novel offers. Navaras, the hallmark jewellery store has 31 stores across 25 cities as Shop in Shop within Big Bazaar.

Additionally for these 5 days, Future Money, part of the Future Capital Ltd., will offer attractive finance scheme on electronic and furniture goods with easy EMI options and other benefits.

For the net savvy citizens, Big Bazaar will extend the ‘Maha Bachat’ offers on the e-retailing site www.futurebazaar.com. While for those who are not very net savvy and those who don’t like to wait in long queues, Future Bazaar will set up exclusive kiosks outside Big Bazaar stores in cities like Mumbai, Delhi, Chennai, Lucknow and Trivandrum, for the consumers to select their shopping needs, pay and get it all delivered at home.

For further information, please contact:

Rashmi Chakraborthy

9810192347

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