ING Vysya announces new corporate campaign

Company press release, November 25, 2003

Mumbai

ING Vysya, the banking, life insurance and mutual fund provider, today announced its existence as one entity, as: 'The new face of money' via a corporate campaign. The first phase of the campaign will create awareness about ING Vysya as a leading international player, with strong Indian values, ready to give money in India a new face.

The launch was attended by the three CEOs of the three ING Vysya business units namely Mr. Bart Hellemans, MD & CEO, ING Vysya Bank Mr. Yvo Metzelaar, MD & CEO, ING Vysya Life Insurance and Ms. Kavita Hurry, MD & CEO, ING Vysya Mutual Fund. Commenting on the new corporate campaign, they said (in one voice), "The aim of this entire communications exercise is to ensure that customers think of ING Vysya not only as a life insurance advisor, a mutual fund manager or as a banker but as an expert who can provide a wide range of financial solutions. A strong ally who can protect, preserve and grow their wealth. We want to assure our customers that each employee of ING Vysya will be the face of trust, of promise, of commitment, of integrity. Everything that the lion on the Indian coin stands for and the ING Vysya lion also stands for".

The campaign has been woven around the theme: "The New Face of Money". The lion has always been etched on the Indian currency since it was first minted. The ING Group globally has also been recognized by its lion symbol in over 60 countries.

ING Vysya has three entities in India- ING Vysya Bank, ING Vysya Life Insurance and ING Vysya Mutual Fund. ING Vysya's long-term aim is to focus on creating products by being sensitive to customer needs, providing comprehensive financial solutions in a simple way and by keeping commitments to customers.

The ING Vysya Group campaign has been developed by Rediffusion DY&R, Bangalore. The campaign starts from the 24th of November and will last for two months. The multimedia campaign designed to launch this big idea will reach customers across India through print, television, radio, outdoor and online advertising.

For further information please contact:

Varuna Kaur

ING Vysya Life

Tel: 080-532 8000

Fax: 080- 555 9764

E-mail:varuna.kaur@ingvysyalife.com