India's first 'child specialist' chyawanprash launched

Company press release, December 2, 2003

New Delhi

India's first 'Child Specialist' chyawanprash, Sivananda Bal Chyawanprabha has been launched. This special formulation has been designed to address the needs of growing children, keeping in mind the increasing pressures of today's lifestyles. Bal Chyawanprabha has a sweeter and child friendly taste that makes it more palatable than the other standard formulations of Chyawanprash

Sivananda Bal Chyawanprabha is available in three pack sizes of 250 gms (Rs 55/-), 500 gms (Rs 98/-) & 1 Kg (Rs 170/-) at all retail outlets.

Bal Chyawanprabha not only provides immunity and addresses the physical needs of the body, but also helps in the child's mental development. Herbs like Brahmibooti & Shankpushpi that are not present in the standard formulations, help in improving the concentration and mental development of children in their growing years. Apart from this, the formulations contain child specific herbs in optimal quantity, each of which address specific nutritional needs of children in their growing years.

Children are increasingly burdened both at school and home, trying to balance their studies with other extra curricular activities. To cope with these pressures, it is essential to fulfill their body's nutritional requirements in the growing years. Giving them products/ formulations meant for adults will not be effective since their needs are different. Sivananda Bal Chyawanprabha addresses this gap.

Sivananda Chyawanprash range:

Sivananda has also launched two other variants to cater to the adults and older people in the family. While Amrit Chyawanprabha addresses the needs of older people, Sivananda Chyawanprash is the original formulation as per Ayurved Saar Sangrah, and is best suited for the adults in the family.

Sivananda is also offering a special combo pack of 500gm, Bal Chyawanprabha along with 500gm of Sivananda Chyawanprash, wherein, one could save Rs 31/- when compared to purchasing these packs separately.

Mr. Deepak Sethi, CEO, of the healthcare division of Mayar India Limited says, "Bal Chyawanprabha is going to rewrite the rules of the chyawanprash market by splitting the current family consumption into the Child specialist Bal Chyawanprabha for the kids, and the standard Sivananda Chyawanprash for the adults in the family."

A range of natural, Ayurvedic healthcare solutions, customized to today's lifestyles will be launched under the Sivananda brand. The Rs 1000 crore Mayar Group is a diversified corporate house, with business interests in import and trading of newsprint and timber.

For further details, contact:

Sumathi M Chari

Perfect Relations

Ph: 24311163/9818 773245