Just Go offer from Bru

Company press release, January 23, 2003

New Delhi

With summer just around the corner, here is a fabulous opportunity for Delhi-ites to take off on holiday with their families anywhere in India or the world! This one-of-a-kind offer comes to them from Brooke Bond Bru, the country's largest instant coffee brand through the 'Just Go' offer that has been launched recently across the country.

Through the 'Just Go' offer, 36 consumers from across the country has already won exciting holidays to destinations of their choice. The offer entitles the first-prize winners to take their families to a vacation in any international destination of their choice. The second prize winners get a chance to travel anywhere in India. In addition to this, every consumer gets a guaranteed prize with every purchase of Bru. The offer is on for the next one month. Thirty-six consumers from cities including Vellore, Bangalore, Erode, Kanyakumari, Cochin, Pune and Ghaziabad and Mumbai have already won their chance to travel and discover destinations of their choice. Lots more good times and happiness are on the cards with several more families slated to take exotic holidays this season.

In order to participate, the consumer needs to buy a pack from any outlet and look inside the specially marked Just Go offer packs of Bru, lucky consumers shall find a coupon inside the pack and win a travel voucher from Cox & Kings for Rs 100,000 or Rs 25,000. With these vouchers one can travel to any destination of their choice. This offer is valid on both Bru 50 gm as well as 200 gm packs.

This exciting offer is supported by extensive television and print advertisements. In addition to this, there are several on-ground events with spot redemption in key towns. Consumers need to look for the Bru banner outside select outlets in their towns. With each purchase of Bru 50 / 200 gm pack, consumers will get a scratch card. These scratch cards can win them a range of prizes including tickets to amusement parks, movies, caps, t-shirts or tons of other exciting prizes.

Bru has always understood the inherent desire to spend time and share moments of happiness with the family. Now Bru gives an opportunity to not only spend quality time with the family, but also the freedom to choose the holiday of their choice. Consumers can choose any destination they can go to - majestic Swiss Alps or to sunshine and wildlife in Africa or exotic beaches in tropical Asia. This is probably for the first time consumers can choose a flexi holiday plan to suit their requirements. It is just another way that Bru is set to bring happiness into the lives of people.

Contact:

Abhishek Mahapatra (IPAN)

Phone: 011-2332 6200

Email: abhishek@ipan.com