Lenovo and Radio Indigo give Bangalore a whole new sound scape

Company Brief

Bangalore, September 29, 2007

Lenovo, a global PC leader is collaborating with India’s only International music station 91.9 FM Radio Indigo to give Bangalore a whole new sound scape with the innovative Lenovo and Radio Indigo Audio DJ Console. Between October 1 and October 7, 2007, music and technology enthusiasts can experience first-hand Bangalore’s new sound scape with Radio Indigo going live from the DJ console at Lenovo’s retail outlet Binary Systems on Cunningham Road. Leaving behind the sound proof studios to capture all the excitement, RJs Malavika, Meghana, Ayesha and Rohit Barker will go live from the Audio DJ Console between 7 am to 8 pm through the week.

The Lenovo and Radio Indigo Audio DJ Console is a unique presentation and partnership. The console set-up includes a DJ console station atop a life-size model of the Lenovo Audio DJ laptop.

The week is bringing much fun fare for the city, with contests lined up for every day – Music mixing, Mock RJing, Air guitar amongst a host of games to keep the crowd entertained. The event will also hold contests to test participants on their ‘Selling skills’. The lucky winner will be treated with the grand prize of the new Lenovo 3000 Y410 laptop featuring Audio DJ. Lenovo will also give away tons of gift hampers through the day.

“Lenovo, in partnership with Radio Indigo, has conceptualized this innovative format to showcase the best of technology and music to excite enthusiasts in Bangalore”, said Prasanna Savnoor Rai, Country Manager, India Marketing, Lenovo.

Geoffrey Thomas, National Programming Director – Radio Indigo said, “ Broadcasting from a life size laptop is much excitement for us and the city. Lenovo’s audio DJ laptop and Radio Indigo’s international programming are coming together to give Bangalore a whole new sound scape”

Enthusiasts can visit and experience the Audio DJ console at Binary Systems, 19D Imperial Court, Cunningham Road, Bangalore.

For further information, please contact:

Poornima Matthan

Country Manager – Communications

Lenovo India

Tel.: +91.80.30533192

Email: pmatthan@in.lenovo.com

Sowmya Ravindranath

Image Manager

Radio Indigo

Mobile : 9900134919

Email : sowmya.ravindranath@radioindigo.in