PepsiCo launches exciting festive gift packs this Diwali

Company Brief

New Delhi, October 19, 2007

PepsiCo, the Global Food and Beverage Company, committed to delivering experiences that are 'fun for you', 'good for you' and 'better for you', has launched a wide range of 19 exciting festive packs to celebrate the occasion of Diwali. The festive packs comprise of an assortment of popular CSD brands - Pepsi, 7UP and Mirinda and Mountain Dew along with Tropicana juice and juice based drink Slice. So, celebrate this special occasion by gifting them to your friends and family.

Ms. Punita Lal, Executive Director, Marketing, PepsiCo India said, 'The festival time is the perfect occasion for gifting your near and dear ones with something special and our festive Diwali packs have been created specially to suit this purpose. To make this Diwali exciting and fun filled, the packaging is designed in such a way that one can make it into a 'Kandeel' or use it as a stencil for creating attractive Rangoli patterns'.

'At PepsiCo, our aim is always to fulfill the needs of our consumers and connect with them through fun filled experiences. The launch of the assorted festive packs form a great way to celebrate the festival of lights with them', she added.

The festive packs are available in various shapes and sizes and come at attractive prices.

PepsiCo sharing a smile with children:

In its endeavor to make this Diwali a very special one, PepsiCo India plans to celebrate the festival this year with CRY. This is an initiative by the company to share a smile with the children at CRY and make their Diwali an exciting one.

Under this initiative, PepsiCo India will be conducting an internal contest for the employees wherein they will have to sell PepsiCo gift packs to their family members, friends and associates. Rs. 2/- from every gift pack sold will be then contributed to CRY as a part of their Diwali celebration.

For further information please contact:

Anindita

Genesis B-M

Mobile: 9873686981

Email: anindita.sarkar@bm.com

Annie Kishen

Director - Corporate Communication

PepsiCo India

Tel: 0124 - 2357077 / 2880606

Email: annie.kishen@intl.pepsico.com

Mrinall Kanti Dey

GM - Corporate Communication

PepsiCo India

Tel: 9818449509

Email: Mrinall.dey@intl.pepsico.com