Sony Playstation launches Singstar bollywood, the perfect party playlist

Company Brief

Mumbai, October 25, 2007

Sony Computer Entertainment unveiled a whole new look to the PlayStation2 computer entertainment system this season, with the launch of SINGSTAR BOLLYWOOD, an exclusive way to enjoy social gaming with family and friends at a gala evening studded with musical stars today. Vivacious pop star Raageshwari and Star Voice of India contestants graced the occasion, adding to the fun and excitement which only Bollywood music can bring.

A leading games franchise world wide, Singstar will now be available in India in the Bollywood avatar at an absolutely affordable price. Preempting the immense potential of the Bollywood franchise, not just in India but across the world, Singstar Bollywood was conceived, created and customized to offer local appeal. It has the most perfect party list that rocks across the globe. Singstar Bollywood allows you to unleash your inner diva and create your own little reality-show contests in the convenience of your home with loved ones.

A refreshing change from traditional games, the Singstar Bollywood range offers to liven up get-togethers at home or create an occasion from scratch. Singstar Bollywood will ease friends and family into willing participation and having a gala time center stage belting out hot and current favorites from chart-topping stars. With microphones in hand, aspiring pop stars can make the most of the opportunity to perform to their hearts content right there in their living rooms and perform along with their favorite artists, singing their favourite solos and duets.

Singstar provides a party experience that introduces you to the concept of singing not just for and out of fun, but also garner star approval based on how accurately you croon to your chosen song. Your rating is based on factors such as pitch and timing, with the added incentive of being able to sing along or against a partner, or even with a group of friends in a variety of different modes.

In partnership with Sony BMG and T-Series, this venture opens up a whole new market for the Bollywood music market. The Day 1 order for Singstar Bollywood across India, Middle East and UK alone has surpassed many other such regional ventures. The success of the Singstar Bollywood based on the initial response has already started Sony Computer Entertainment working on the next few in the series.

For further information, please contact:

Arwa Kaka

Corporate Voice|Weber Shandwick

Tel: +91 022 22022293 / 217

Fax: +91 022 22022391

Cell: +91 9821173052

arwa@corvoshandwick.co.in